The Best is Yet to Come
It is hard to believe that this time last year, I accepted the position of President at Pool & Electrical Products. I never dreamt that I would have the opportunity to become a leader in a company that I followed and respected for so long. Andres and Sandy Becerra have proven to be incredible mentors and continue to demonstrate how special our company and loyal customers are to their family. I feel very fortunate to have joined Jesus, Carlos, William, and Andrew Becerra as a leader at PEP.
As we reflect on the past year, I am filled with gratitude for the efforts of our employees and the patience of our customers. This has not been an easy year for our industry but the ingenuity and persistence of our customers and suppliers has made 2021 an unforgettable year for everyone at PEP. We are honored to serve you and will continue to work every day to make our mission, your success!
I have visited every PEP location alongside Jesus Becerra (Vice President, PEP) who has become an incredible partner and true friend. I have spent the year learning what is most important to our customers and striving to help our team exceed expectations. Jesus selected Northern California as our next expansion market, and we have worked together to launch our first location in the Sacramento area. By the time this article is printed, we will be open for business in Rancho Cordova. We are excited to have recruited and developed a team that is capable and ready to represent PEP in this new territory. We are grateful for our customers in Northern California who have made this expansion possible and look forward to continuing to grow throughout California.
Earlier this summer, Gerardo Ojeda (Regional Manager, PEP longest tenure), succeeded in opening our newest location in Southern California with guidance from Jesus and William Becerra (Regional Manager, PEP). Working on site for our launch in El Centro was an incredibly rewarding experience and an opportunity for me to learn more about what makes PEP so special. I had the chance to meet nearly every customer during our first week of operations and hear firsthand why they choose PEP as their supplier of choice. I feel fortunate to have a team in the Desert Region that works tirelessly to serve our customers. I am happy to report that we are continuing to grow each month and are on pace to achieve our goals thanks to our loyal customers in the California Desert Region.
This past September, we completed two mergers in the Southwest Region. Mayfield Pool Supply of Texas and Conely Company of Utah, both family-owned pool equipment distributors have joined our family. The owners of Mayfield Pool Supply have retired, and Carlos Becerra (Vice President, PEP) has partnered with Alex Barrio (Mayfield-GM) and existing management to carry on their legacy in Mayfield's El Paso, Midland, Laredo, and Corpus Christi locations. Tom, the previous owner of Conely Company is now a partner in our combined business. Tom is working closely with Carlos as we plan to expand our distribution ... throughout the Mountain Region. Recently, I had the opportunity to work closely with Carlos as we prepare for the opening of our newest location in the Southwest which will be announced shortly.
Just this past October, Andrew Becerra (Regional Manager, PEP) completed the relocation of our Murrieta, CA location. We designed Murrieta to be a best-in-class facility giving our team the tools and resources to continue to thrive as we work to improve our performance and customer service throughout the business. Our Murrieta location shows a glimpse into the future of PEP. I am proud to have the opportunity to offer world class resources to our highly capable team. Thank you to our customers in Murrieta for supporting PEP and making these improvements possible!
A new family has also joined our growing company. We are excited to partner with Bel-Aqua Pool Supply of New York and Pennsylvania. The third-generation leaders of Bel-Aqua Pool Supply have now joined forces with our company to lead our Northeast division. We are proud to have Mark Warshaw, Scott Silver, Sharon Boekel, and Shanna Leuchter represent us throughout the Northeast and Mid-Atlantic swimming pool markets as we carry on the Bel-Aqua Pool Supply legacy.
Lastly, we have successfully completed our acquisition of Classic Pool Tile and Travertine of Georgia. We are humbled to continue the legacy of their former owners, Jerry Miller and Pete Boogren. We are partnering with existing management to continue serving their customers in the Southeast Region from their location in Atlanta. We are also working quickly to make their exclusive collection of tile, stone, coping, and pavers available throughout all PEP locations in 2022!
None of this would be possible without the support of you, our loyal customers. We will continue to work tirelessly to earn your business every day. We are grateful for your continued support and look forward to serving you next year and for many years to come.